Last revised: 13/07/2021
Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid
To offer our products, services and promotions
Management of the contractual relationship with customers of our website for the sale of products.
To create profiles
The consent of the interested party to offer our products, services and promotions.
The subscription of the contract for the sale of products on our website.
Legitimate interest of Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid in the case of the profiling that we carry out.
Other companies in the Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid group.
Service providers of our company that may sometimes be located outside the EU.
RIGHTS Access, rectify and delete the data, as well as other rights, as explained in the additional information: https://byniumaalshop.com/es/content/10-politica-de-privacidad
ADDITIONAL INFORMATION You can consult additional and detailed information on Data Protection on our website: https://byniumaalshop.com/es/content/10-politica-de-privacidad
WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR DATA?
The person responsible for the processing of your data is Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid . with registered office at C/ Módena, 46 Bajo. Polg. Ind. Európolis, 28232 Madrid Madrid and tax identification number B42835231. You can contact us by email at email@example.com, writing to the address indicated in the previous paragraph.
FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?
We process your data for the following purposes:
a) To offer you our products, services and promotions when you subscribe to our loyalty programme in our establishments, by subscribing to our website newsletter or by creating an account on our online sales platform.
In this case, the data we process from the interested parties are as follows: Name and Surname, Address, DNI in order to identify you in the event that you wish to identify yourself in our establishments and do not present your membership card, telephone, email and date of birth.
The legal basis for processing the data in this case is the consent of the data subjects and the data may be communicated to companies within the group of our company Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid as well as to service providers responsible for processing the data such as information technology providers (a platform provider for example, or a software provider), franchisees and suppliers in general in order to provide the service described at the beginning of this section (companies sending communications, profiling companies).
We keep the data as long as the data subject does not request deletion.
With regard to the website, browsing can be carried out completely anonymously and our web server will only store a series of public and freely accessible data for strictly statistical purposes: the domain name or IP address of the Internet access provider, the date and time of access to our website and the Internet address from which the hyperlink to our website originated. In certain areas of our website the user is asked for a series of personal data. In any case, the user always has the option of accepting or rejecting the legal conditions under which he/she will provide this data.
In case of acceptance, these data are always provided by the user voluntarily, prior indication to that effect on the corresponding screen.
b) To process and execute the online purchase of customers of our website, from the management of orders, payment administration, shipment of orders as well as the resolution of any incident that may arise in this regard.
Likewise, we will also process the data of the interested parties for commercial actions such as contacting the interested parties if they saved the shopping cart but did not complete the purchase, to inform them of the availability of a product if they have requested it, or to manage everything related to the wishlist (wish list) created by the users.
Here the data processed are the following: Name and Surname, billing address, delivery address, postal address, telephone number, date of registration on the website, email, orders placed, abandoned carts, date cart abandoned, wish lists, bank cards, ID, IP address, user name and purchase history.
The legal basis for processing this data is the contractual relationship with customers. In this case, the data subject must provide the data that is necessary for the execution of the contract. If this data is not provided, it will not be possible to complete the purchase.
We only store the data for the time required to process the purchase if the purchase is not made under a user account. If, on the other hand, the customer makes the purchase under a user account after having subscribed, we will keep the data as long as the interested party does not request cancellation. In any case, in accordance with the legitimacy based on the legal obligations that we have to comply with at any given time, we will keep the data relating to the sale.
The data may be disclosed to companies within the group of our company Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid as well as to service providers in charge of data processing such as IT providers (a platform provider for example, or a software provider), franchisees, transport companies, payment service providers and third parties in general for the purpose of providing the service described at the beginning of this section (online shopping).
c) Use of technical and functional applications such as cookies.
The legal basis for the use of such techniques is our legitimate interest in providing a secure and well-functioning website or platform. In any case, we understand that if the interested parties use our services, it is because they accept the use of such cookies.
Personal data processed for this purpose will only be disclosed to providers of such analytics and platform optimisation tools.
For this purpose, we only keep the data for as long as the data subjects do not delete the cookies by configuring their computer as described here. https://byniumaalshop.com/es/content/9-cookies. If you disable cookies, you will not be able to take advantage of all the features of our site.
On the other hand, Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid, through the application of data profiling techniques such as name and surname, gender, email, postal address, telephone, date of birth, description of preferences, details of orders and purchase history and information collected during the navigation process ...., evaluates certain aspects of consumers to analyze or predict buying preferences of individuals, their interests, location. Based on this assessment, we send or display communications and/or content tailored to consumers' interests. For example, depending on the consumer's location, we send invitations to in-store events or specific promotions.
The legal basis for the above processing is our legitimate interest in responding to such requests from data subjects as well as our obligation to fulfil our contractual relationship with our website customers (e.g. if a problem arises with the order).
We will retain this data only for such period of time as is reasonably necessary to respond to the above issues or to resolve any problems that may have arisen in the event that the data subject is not a member of our Loyalty Programme or does not have an account on our online platform. Otherwise, they will be kept until the interested party cancels their registration, without prejudice to the fact that, in accordance with the requirements of the applicable regulations, we may keep those required by law or those that we may also keep based on our legitimate interest in defending our interest in the event of possible claims.
WHAT IS THE LEGITIMACY FOR THE PROCESSING OF YOUR DATA?
As we have already explained, the legitimate bases on which we have to process your data are the following:
Execution of the contract in the case of the sale and purchase of our products.
Fulfilment of legal obligations in relation to the sale made to customers.
Legitimate interest in the elaboration of the profiles we carry out, the application of techniques such as cookies or statistics.
Consent for membership of our Loyalty Club, for subscription to the newsletter, commercial communications, availability alert service and for the creation of accounts on our sales website.
TO WHICH RECIPIENTS WILL YOUR DATA BE COMMUNICATED?
In accordance with the above, the personal data of the interested parties may be transferred and/or communicated to:
Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid companies and franchisers of their brands.
Public entities when so required by any applicable regulations, whether fiscal, Social Security, tax or any other in force.
Data processors such as suppliers of any service provided to Alae Street, S.A.U. con domicilio en la C/ Valdemorillo 22, 28925 Alcorcón, Madrid for the aforementioned purposes: software companies, companies that send communications, transport companies, payment services, etc. In any case, these are reliable suppliers with whom we sign contracts. We only provide them with the data that is essential for them to provide the contracted service and they must not use it for any other purpose.
We do not sell your personal data.
The rights of data subjects are as follows:
Right of access: the right to have us confirm to data subjects whether we process personal data about them and if so the right to know what the data is by obtaining a copy.
Right of information: the right to obtain clear and concise information about how we process data subjects' data.
Right of rectification: the data subject has the right to have us amend his or her data if it is incorrect or incomplete.
Right of erasure: erasure of data subjects' data (right to be forgotten).
Right to object: the data subject may object to our processing of his or her data unless we have overriding legitimate interests, or for our defence of any claims that may arise.
Right of restriction: the data subject may request that we do not process his or her personal data in the way that would be appropriate in each case.
Right of portability: if the data subject so requests, his or her personal data will be transferred directly from one controller to another, without the need for prior transmission to the data subject himself or herself, provided that this is technically feasible.
Right to lodge a complaint: the data subject has the right to lodge a complaint with the Spanish Data Protection Agency.
When data processing is based on the data subject's consent, the data subject has the right to withdraw his/her consent at any time. To exercise any of these rights, please contact us at firstname.lastname@example.org.